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ahmed sameh.
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I’m a Designer who enables people to do their best work.
I’m lucky to have had a long career of leading digital experiences.
Leading Digital Projects
I take personal responsibility in bringing digital design projects from concept to delivery, and beyond.
Collaborating with complex teams
PMs, Developers, Business Stakholders, Copywriters.
As a designer you have to effictevly collaboarte with all!
I design specific layouts, identites. and I’m always looking to improve my hard skills
my focus
my time at
Novemeber 2020 - Now
Senior Digital Campaign Designer
my main responsibilites
Introducing: Fashion Show Hub
the ask was simple “Make Gucci.com the main destintation for the fashion show moment”.
results
reusable platform with hunderds of thousands of engaments
Opened up new channels for clienting
I’ve led a project of turning this into a brief, scoping out a solution based on how users consume fashion content, and proposing and building a reusable mini-platform to consume fashion shows. the result was the Fashion Hub.
Adidas x Gucci, and others
In my time at Gucci, I’ve launched digital experiences to support various important campaign launches. My work included coordinating strategies, pitches, and design documentation.
results
Opened up new channels for clienting
Over 3x times projected performance for Giglio See Now Buy Now
La Famiglia - Shop by Look Experience
the ask was simple “Make Gucci.com the main destintation for the fashion show moment”.
I’ve strived to create deeply human experiences.
Launches like Adidas x Gucci, La Famiglia Collection Launch, See Now Buy Now integration came out very successful and connected with users.
the ask was simple “Make Gucci.com the main destintation for the fashion show moment”.
FW26 - See Now Buy Now
Lido and Tennis Homepage Takeovers
FW 26 - Hub Looks Gallery
Take a breather!
the ask was simple “Make Gucci.com the main destintation for the fashion show moment”.
keep scrolling
Various Product Design
I had started at Gucci with digital product increments for Gucci.com.
Mini experiences that I designed from scratch to address various business needs.
contributions
analyzing business needs
user research and usability testing
working with developers
Beauty Virtual Try-On
I’ve worked closely with developers to design, test, and launch various tools like a Beauty Virtual Try-on, Interactive Sizing Guides, Product Recommendation, Gifting Quizzes and more
Results
2x Conversions for product recommendations
50% returns on certain product categories
multiple tools have bcome a stable for their positive performance
Product Matchmaker
Keep going
the ask was simple “Make Gucci.com the main destintation for the fashion show moment”.
my main responsibilites
my time at
June 2018 - December 2019
Identity and Interaction Designer
Re-finding an Identity
Avey (ex. Rimads) is a medical startup that has a vision of using innovations in computer science in order to provide a new way for users to interact with medicine.
I’ve redone their brand identity to help them stand out and communicate their hopeful and positive vision for the future of healthcare.
contributions
identity design
pitching and presenting
lots of iterations!
I built the rebranding around a more welcoming approach to healthcare e-commerce. Through more vivid colors and rounder shapes, the new identity evolved into a subtle and personal direction without being tone deaf to the seriousness of the subject matter.
Results
As one of the most celebrated startups in Qatar, Avey has carried this rebranding across all its product to this day
this logo won, by the way
marketing material created by Rimads post my departure featuring the branding applied to their health product delivery service.
Credit to the creative team!
App and Interaction Design
contributions
app design
collaborating with developers
agile workflow
I’ve worked closely with a small (but powerful) team of front-end and back-end developers to design and deliver the Rimads App. It gave me a priceless understanding of development and agile work.
Users were able to order deliveries for health products and directly chat with pharmacists and healthcare professionals during the Covid-19 lockdown.
It was able to help during an unprecented moment in Qatar.
That’s all
hope you enjoyed your stay
(that was just my name in arabic)
ahmed sameh.
scroll to see more
I’m a Designer who enables people to do their best work.
I’m lucky to have had a long career of leading digital experiences.
I take personal responsibility in bringing digital design projects from concept to delivery, and beyond.
PMs, Developers, Business Stakeholders, Copywriters, Creatives. As a designer you have to effectively bridge gaps!
I design specific layouts, identities and mess with code. I’m always looking to improve my hard skills
my focus
my time at
Novemeber 2020 - Now
Senior Digital Campaign Designer
my main responsibilites
ux design
digital project leadership
stakeholder management
Introducing: Fashion Show Hub
the ask was simple “Make Gucci.com the main destination for the fashion show moment”.
contributions
ux design
digital project leadership
stakeholder management
results
Opened up new channels for clienting
reusable platform with hundreds of thousands of engagements
I’ve led a project of turning this into a brief, scoping out a solution based on how users consume fashion content, and proposing and building a reusable mini-platform to consume fashion shows. the result was the Fashion Hub.
Adidas x Gucci, and others
In my time at Gucci, I’ve launched digital experiences to support various important campaign launches. My work included coordinating strategies, pitches, and design documentation.
contributions
defining customer journeys
pitching and presenting
design prototyping
results
Highly surpassed RTW sales goals for La Famiglia and Adidas x Gucci
Over 3x times projected performance for Giglio See Now Buy Now
La Famiglia - Shop by Look Experience
I’ve strived to create deeply human experiences.
Launches like Adidas x Gucci, La Famiglia Collection Launch, See Now Buy Now integration came out very successful and connected with users.
My involvement in each campaign launch varied: sometimes I designed new experiences or repurposed old components. Collaborated with different teams.
But I’ve always been responsible for the project from concept to life.
FW26 - See Now Buy Now
Lido and Tennis Homepage Takeovers
FW 26 - Hub Looks Gallery
Take a breather!
Currently at Gucci, I lead and support digital experiences for big brand moments.
but in my earlier years, I was focused on introducing digital tools for specific business needs
keep scrolling
Various Product Design
I had started at Gucci with digital product increments for Gucci.com.
Mini experiences that I designed from scratch to address various business needs.
contributions
analyzing business needs
user research and usability testing
working with developers
Beauty Virtual Try-On
I’ve worked closely with developers to design, test, and launch various tools like a Beauty Virtual Try-on, Interactive Sizing Guides, Product Recommendation, Gifting Quizzes and more
Results
2x Conversions for product recommendations
50% returns on certain product categories
multiple tools have become a stable on Gucci.com for their positive performance
Product Matchmaker
Greeting Card Generator
Keep going
you can see more projects from my earlier days where I worked at startups and smaller orgs
my main responsibilites
identity and branding
app design
quick delivery!
my time at
June 2018 - December 2019
Identity and Interaction Designer
Re-finding an Identity
Avey (ex. Rimads) is a medical startup that has a vision of using innovations in computer science in order to provide a new way for users to interact with medicine.
I’ve redone their brand identity to help them stand out and communicate their hopeful and positive vision for the future of healthcare.
contributions
identity design
pitching and presenting
lots of iterations!
I built the rebranding around a more welcoming approach to healthcare e-commerce. Through more vivid colors and rounder shapes, the new identity evolved into a subtle and personal direction without being tone deaf to the seriousness of the subject matter.
Results
As one of the most celebrated startups in Qatar, Avey has carried this rebranding across all its product to this day
this logo won, by the way
marketing material created by Rimads post my departure featuring the branding applied to their health product delivery service.
Credit to the creative team!
App and Interaction Design
contributions
app design
collaborating with developers
agile workflow
I’ve worked closely with a small (but powerful) team of front-end and back-end developers to design and deliver the Rimads App. It gave me a priceless understanding of development and agile work.
Users were able to order deliveries for health products and directly chat with pharmacists and healthcare professionals during the Covid-19 lockdown. It was able to support people in Qatar during an unprecedented moment.
That’s all
hope you enjoyed your stay
(that’s just my name in arabic)